Creation Features of the Lego Business History

The company started to expand in to new frontiers of the model industry. Four decades ago LEGO started to target young ladies with the arrival of furniture pieces and dollhouses; in 1974 it introduced its first human figures, called Minifigures; and 1979 this expanded into space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of rings elements aimed toward young girls. This period also saw the creation of a managing structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen getting started with the managerial staff and working to modernize the company’s manufacturing methods.

The 1970s also saw the introduction of a process that allowed customers to decide on certain stones they wished to purchase and make their own products, rather than acquire pre-made sets; it was popular with adults, as well as children. In the same decade, Profano branched away into middle ages territory with the Castle idea, and in 1980 the company added the first coach sets to its collection.

In 1989 Lego unveiled the Pirate motif, and with it lots of pirate boats, wilderness islands and treasure. The organization also expanded its assortment of facial expressions, adding beards, eye pads and lip stick in addition to the normal two sight and laugh. Some more mature Lego collectors resented these types of changes, selecting the more straightforward faces of earlier designs.

As Profano expanded to a huge multinational corporation, completely to find ways to satisfy the requires of its big name clients like Target, Wal-Mart and Toys ‘R’ Us, which in turn demanded greater selections and faster transport times. Maintain hop over to this web-site with these demands, the company did start to reduce total production time for new products by making more by using computerized assemblage systems.

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